Strauss Zelnick, CEO of Take Two Interactive – the company that owns Rockstar Games – has recently stated that games are becoming more risky and expensive to make. Below is his statement in full:
“It’s an expensive business, and the risk profile reflects that. That said, those very expensive production, marketing, overhead, in the case of sports titles, licensing, they do create a risk profile. And from our point of view it embeds the winners even further. It actually creates a barrier to entry in our business. Developers cannot get in without having a couple hundred high quality engineers and artists, loads of capital and lots of money to market the title.”
Well here’s hoping that Take Two continues to allow Rockstar to take risks because if GTA V is anything to go by then the risk has certainly equaled reward. What are you hoping Rockstar will make next?