Strauss Zelnick, CEO of Take Two Interactive – the company that owns Rockstar Games – has recently stated that games are becoming more risky and expensive to make. Below is his statement in full:

“It’s an expensive business, and the risk profile reflects that. That said, those very expensive production, marketing, overhead, in the case of sports titles, licensing, they do create a risk profile. And from our point of view it embeds the winners even further. It actually creates a barrier to entry in our business. Developers cannot get in without having a couple hundred high quality engineers and artists, loads of capital and lots of money to market the title.”

Well here’s hoping that Take Two continues to allow Rockstar to take risks because if GTA V is anything to go by then the risk has certainly equaled reward. What are you hoping Rockstar will make next?

  • Theres a limited risk in creating further GTA titles. They are a very commercially viable series with guaranteed revenue. But hopefully it will allow them to create new properties that will likely sell just as well.

    • Agreed. If anyone has proved that risk = reward then it’s Rockstar with all of their different IP’s such as Red Dead and L.A. Noire. But yeah I mean the fact that all of the DLC for GTA Online so far has been free confirms that they have been commercially successful ‘enough’!

  • Maybe the only way they know how to make games is proving now with the bloating to be a hurdle not many can handle.

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