Glu Mobile has announced that they have formed a partnership with famed pop singer Britney Spears to develop her own mobile game. This partnership includes a five-year agreement with the possibility of a three-year extension. All of this allows for Britney’s likeness, voice, and creative influence over the game itself. Players will be able to experience the lifestyle of fame and glamour in the entertainment industry while interacting with Britney.
Niccolo de Masi, Chairman and CEO of Glu Mobile, stated “I am thrilled to add Grammy Award-winning legend Britney Spears to Glu’s growing list of partners as we continue to expand our celebrity gaming platform. We anticipate the title resonating tremendously with Ms. Spears’ nearly 90 million multi-generational social followers around the world.”
The game is expected to be launched within the first half of 2016.
Earlier this year, Glu also signed a contract gaining the likeness of Katy Perry onto their celebrity roster. Could these two be featured in a game together? What do you think of these pop sensations getting their own games? Let us know in the comments below!