SONY’s Adam Boyes recently spoke out about how the PlayStation brand successfully acquired the new Call of Duty’s DLC exclusivity deal away from the Xbox. Ultimately, it all goes back to Bungie.

It was announced at this year’s E3 that PlayStation 4 users can look forward to hands on access of Black Ops III’s DLC and its multiplayer beta before anyone else – a feat traditionally held by Microsoft. So how did this all come to be? When asked about the SONY/Activision partnership, Boyes had this to say.

“Well, I think the first thing was we’ve had a great relationship with Activision around Destiny. And I’m a huge fan of that.”

Do you see where this is going? Destiny is a huge title published by Activision, but of course it was developed by Bungie – the studio most commonly attributed to the Halo franchise. After finishing work on Halo Reach, Bungie decided it was time to depart with the Master Chief and co. Halo has always been the biggest IP for Microsoft; the franchise that gave the Xbox and the Xbox 360 its identity.

Nevertheless, Bungie parted ways with Halo as 343 Industries took the helm on the beloved series. Whether or not they’ve been successful is a topic for another day, but Halo 4 was not particularly impressive to me and I am struggling to be excited by Halo 5, no matter how much marketing Microsoft is pushing for the game.

Long story short, Bungie decided to seek pastures new in Destiny. Given the huge sum of money invested into the project, Destiny was not the game that many gamers and critics expected or hoped it would be. More importantly however, Bungie had made a multiplatform game published by Activision. This allowed SONY to interact with Activision even more than before, hence the console manufacturer has finally concluded the Black Ops III exclusivity deal.

You could claim that Bungie back-stabbed Microsoft by abandoning the Halo franchise. 343 might be more than capable of handling the IP, but you’d be hard pressed to find someone who doesn’t think that the series has lost a touch of its magic. Regardless, the lasting impact has actually been greater than that. If Bungie abandoning the Halo franchise dealt the devastating damage, SONY securing Black Ops III’s exclusivity deal by working with Activision over Destiny is rubbing salt in the wounds.

  • NoPhelia

    1. Go watch halo 5 warzone gameplay on youtube. Your loss if you arent excited.

    2. Destiny is a bore…extremely repetative. Bungies loss leaving halo.

    3. COD is as stale as a game can get. Sony’s loss paying for this agreement.

    4. You are a pos4 fanboy.

    • Terminator

      Don’t agree with the Destiny one (I like it) but the rest yes.

    • Steve Wright

      Yes, I am a PS4 fanboy. It is why I own neither the PS4 or Xbox One and prefer the Xbox 360 over the PS3.

    • Destiny > Halo, NoPenile, by far.

    • Richard Welsh

      Bungie’s Halo games are still the best Halo games. They have a charm that 343 Industries’ Halo games lack. It’s hard to get excited about a 343 Industries game after the awful changes they made to Halo: Reach, the underwhelming Halo 4, and the Master Chief Collection debacle.

  • TechArticulate

    I think this is also why 343 is writing Master Chief as a traitor in Halo 5.

    • Israel Lopez

      I am ready for the teaser trailers to become something else entirely, just like movies when you watch them after the trailer’s hype.

    • Masyer

      they are not writing chief off as a traitor you should listen to hunt the truth its really good and will explain most of whats happening.

  • Hey guys, I’m away from home right now, but found this nice site to stream the game: You can get a free Xbox one. thumbs up if it worked for you. Cheers!

  • Dirkster_Dude

    The whole betrayal thing sounds like the type of nonsense trolls would use to justify a snit fit or whatever you want to call it. Bungie wanted to do something different and Microsoft let them go. If Microsoft tried to force them to stay and do more Halo does anyone really think it would have been better than Halo 4? Bungie can have a great work ethic but if you truly want to change course on what you’re creatively doing I think it would have been a big mistake to try and have them stay.

  • Kfal Balli

    The call of duty deal was up and MS did not renew.CoD fell off why invest in that when Titanfall 2 is on the horizon, Halo 5, Tomb Raider, Fallout 4 And etc…There were better deals to be made, there was no “rubbing salt in the wound”. They put their money to better use. Destiny is a sham. Bungie teamed up with the worst publisher possible. DLC after dlc releases ripping off what use to be dedicated fans. Halo 5 is looking to be the best Halo in years. Bungies halo had become stagnant. Too bad Phil wasn’t in charge when they were at MS. I don’t think you thought everything through before you wrote this article. Marty longtime bungie composer even sued them after being fired. Certain Affinity and 343 contain former bungie employees on top of talent who previously worked at Kojima Productions and Retro Studios.

  • Masyer

    Ok so let me tell you right now Bungie didn’t betray Microsoft actually if you look it up most of Bungie is at 343 and this is a new Bungie with a tiny bit of the old. Microsoft gave up COD DLC why pay to get it early when regardless kids will still buy it and they can put the money towards new IP’s. Plus halo 4 had a good story just not good multiplayer but to not be excited for 5 is a lil crazy imo. also halo 5 we get 15 dlc maps for free. So just to be clear no one stabbed anyone in the back and no salt was rubbed into a imaginary wound.

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