Digital games have been around for a while but as their physical copy counterparts slowly decrease in price over time, the digital copies stay at the same price. Why is this? Well, Ubisoft CEO, Yves Guillemot has an answer.
“Digital is more reactive than what we put in stores, but at the same time, it doesn’t react as fast on consoles than it does on PC. “What we can say is that when games are older than one year, digital is a lot more dynamic on console because there are less units in stores. It’s a new business, a new trend, and we think all this will get more in line with time, but for sure, at the moment you see all sorts of prices depending on who is doing a promotion for that specific week.”
“If you look at the PC [post-release discount] trend, I think you will see that on consoles, but you will have to wait a little bit of time for that to happen with the same speed. On digital we will not sell [a game] for a lower price compared to physical. After a few weeks or few months things can change, and as Yves has been saying, sometimes you might have a promotion on Amazon [that is] not on GameStop, but we can also react on the digital side.”
“We are actually more aggressive on the PC side where digital is very, very strong. We tend to be more conservative on the digital side for more console and more flexible on PC.”
Do you agree with Gulliemot? Or do you think it’s all just for money? Let us know in the comments below.