Lucy Bradshaw, an executive at EA, has announced that she is leaving the company after a 23-year run with them. Lucy most recently served as the senior vice president of the Sims studio Maxis. The news was announced this past Thursday in a blog post by EA CEO Andrew Wilson.

“Today we are announcing that Lucy Bradshaw is moving on from Electronic Arts,” Wilson said. “Through 23 years with our company, Lucy has brought an incredible passion for games and our player community. I want to thank Lucy for her dedication to EA, her contributions to Maxis, and the creative spirit she infused in every one of her teams and projects. We wish her the best as she takes on her next adventure.”

Bradshaw has not given any details on where she will go from here. She released her own statement and wanted to assure fans that the Sims are in good hands.

“I’ve had a wonderful journey at EA and Maxis, filled with amazingly creative people, unforgettable experiences, and an inspiring community of players and creators,” Bradshaw said. “I have the highest regard for EA’s leadership today, their vision and their focus on putting players first. I leave knowing that Maxis is in great hands with a leader and teams who are full of respect for our players, passion for our games, and new ideas to bring to the world of Maxis gamers.”

Maxis general manager, Rachel Franklin, will take over leadership of EA’s Maxis studio. Bradshaw had originally joined EA in 1997 when EA acquired Maxis. Stay tuned to Gamespresso for updates on her future plans.

  • Kern Valley Joe

    I think what The Sims Franchise needs is someone with some really new
    innovative ideas, but yet keeps the franchise as the giant sandbox it
    used to be instead of forcing goal playing upon people who don’t really
    want it.

    There’s really a lot wrong with The Sims 4, and it would
    take me a long long article of my own to point it all out. Yet, there’s a new
    generation of young fans who seem to just want to accept whatever crap
    EA pushes out because after all, it is The Sims.

    Only The Sims could introduce new things in the franchise and then make you keep buying those same things over again when these innovations should be part of
    the base game, once introduced. Instead, they just take more and more out so they can resell even more stuff. The main things being weather, pets, and things like Cars and stuff.

    A lot of the better modders have shunned The Sims 4, especially when it was apparent that in many ways, it wasn’t even up to the game play standards of The Sims 2.

    But being a Sims fan myself, we’ll always hope for better things.

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