While some games are ditching microtransactions, Destiny is adding them, and they’re set to make Activision a ton of money as a result.
In a note to investors, Cowen & Company analyst Doug Creutz estimated the introduction of microtransactions to the shooter could bring in “hundreds of millions” of revenue, stating that they “broaden the revenue opportunity for what is already a very successful core franchise for Activision.”
Beginning October 13, Destiny will offer the in-game currency of “silver,” which will be used to purchase 18 emotes at the start through the Eververse Trading Company. Players will receive enough free silver to buy one or two emotes of their own.
“While the initial microtransaction offering appears modest in scope, given the devotion of the Destiny player base, we believe microtransactions in Destiny could eventually be a significant revenue opportunity of hundreds of millions of dollars per year,” Creutz said.
“We also assume that Bungie/Activision will focus on offering cosmetic items and refrain from offering items that could impact game balance, the latter of which we believe could have a negative impact on player satisfaction and engagement. We expect that Activision and Bungie will pursue the microtransaction opportunity wisely.”
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