The holiday season is quickly approaching and as it looms ever closer, gaming companies have revved up their marketing techniques . As it stands, Sony’s PS4 currently reigns as the top-selling next gen console, having sold over 29 million units. Part of their marketing strategy this season is a one minute commercial entitled “The Wonderful Life A PS4 Player”. The center point of the video is a young man who delves into various PS4 game themed world, such as Uncharted. The short video also contains everything from action sequences to a coordinated dance routine. How do you find the new commercial? Did Sony hit the mark, or was it too much?
You can check out the commercial here.