Netflix has been a stable trend in society for the past few years. In its infancy, it was a platform designed to deliver and stream content for other companies. Now in 2015, Netflix has expanded into created and producing original content for streaming, After creating numerous shows, it was clear that the expansion into original programming was a wise decision on Netflix’s part. Recently, Netflix has announced that it has plans to double its original content in 2016.
Chief content officer at Netflix, Ted Sarandos confirmed this news at the UBS Media Conference in New York. The total new series for 2015 was 16. The new plan for 2016 calls for a total of 31 scripted series. There would also be 30 kids shows, and Netflix will product 10 new feature films.
High-profile shows released this year have included:
- Marvel’s Daredevil
- Jessica Jones
- Master of None
- House of Cards
- Orange is the New Black.
According to the Wired , one of Netflix’s biggest issues for expansion are the licensing terms that affect when titles can be released in certain territories. “I don’t know if it’s more difficult than I expected, but it has not been an easy road,” Sarandos said. “It’s a big change.”
It is a strategic move for Netflix to expand their original content. One of its biggest hits has been Orange is the New Black. After the completion of their latest season, the show received nominations for the Emmy. The show made history by having the first transgender actress nominated in a category. Other shows like Jessica Jones is growing popularity despite being fairly new. With the saturation of the digital streaming market, this strategy will differentiate Netflix from the competition.
Bring on the new shows. It is time to binge.