EA recently filed to trademark ‘ghost’, for use with Ghost Games. Ubisoft stepped forward to make sure that wasn’t possible.
According to Ubisoft, the new trademark would violate their trademark regarding the Ghost Recon trademark, filed back in 2001. The legal action taken against EA has cited the following, “Applicant’s Mark so resembles Opposer’s Ghost Recon marks alleged herein as to be likely […] to cause confusion, to cause mistake, or to deceive,” (via Game Planet)
EA has until March 9th to respond to the filing. Neither of the companies have mentioned the existence of Call of Duty: Ghosts, with Ubisoft more then likely focused on their own trademark rather then Activision’s.
This isn’t the first time that a company has attempted to copyright a specific word and gotten into trouble, with – most recently – The Fine Bros. attempt to protect their own brand by copyrighting “react”, has gotten negative backlash from the internet community.