Microsoft’s Xbox One has held on to its title of best-selling console in the United States for three month in a row.
By taking over once again in September, the Xbox One has achieved its longest consecutive streak of outselling its competitors seen in the console’s life cycle.
Although the NPD Group numbers have yet to be released, Xbox’s Head of Marketing Aaron Greenberg broke the news on his Twitter account.
https://twitter.com/aarongreenberg/status/786760182248243200
Many speculate the shift in consumer preference has been contributed by the launch of the Xbox One S, the slimmer version of the console with 4K and HDR support.
In addition to the Xbox One S, numerous Microsoft exclusives have released these past two months including ReCore, Forza Horizon 3 and Gears of War 4.
Despite its recent success, Microsoft may see more competition with Sony’s release of the PlayStation 4 Pro in November. The PlayStation 4 Pro will upscale games to 4K and support 4K streaming, but will not include a 4K Blu-ray drive. It will also include improved hardware for increased performance.
Microsoft’s own improvements to the console’s hardware will be released later next year with the currently code-named Scorpio console. Stay tuned for more updates on the competing performance of these two consoles.