Fitbit and 2K are partnering to integrate Fitbit devices into NBA 2K17, letting players earn in-game rewards for living an active lifestyle.

Players who walk 10,000 steps in a day with a Fitbit device will earn a temporary attribute boost for their MyPLAYER in NBA 2K17, giving them an extra edge in the game. Players will be prompted to select a category (dunks, agility, etc.) to add a +5 attribute boost to as well as an increased success rate. The effects of the boost will last for the next five games that day.

In a press release, Harrison Barnes, Fitbit Ambassador and player for the Dallas Mavericks, says “It’s exciting to see Fitbit and 2K working together to reward gamers like me in a unique way. It’s an extra incentive to get my target steps per day because not only am I getting a physical edge, but a gaming edge, too in NBA 2K17. Now my friends and family will have to step up their game to keep up with me.”

NBA 2K17’s Fitbit integration will be ready for use on November 25th. While the game is available on Xbox 360 and PlayStation 3, the Fitbit integration will only be available for Xbox One and PlayStation 4 users.

  • Living While Alive

    That’s nothing.

  • Living While Alive

    Not worth buying a Fitbit. Which is exactly what these type of business collaborations supposed to do. Either get you to use the product more or make a future purchase.

    Which neither encourages me to do.

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