Sony celebrates 20 years of PlayStation with “The King”
Sony is celebrating two decades of the PlayStation, and with that in mind have released a player-centric advertisement, "The King".Sony began downloadable content with the PlayStation 3 in 2006, a decade ago, and in celebration of that they have been offering discounts of up to 70% on their downloadable marketplace. The PlayStation 1, meanwhile, came out in 1996, which means that 2016 marks two important anniversaries for Sony: A decade of downloads, and two decades of PlayStation.In a press release commemorating this fact, Sony released the celebratory advertisement, "The King". It features a haunting choir cover of Eurythmics "Sweet Dreams (Are Made Of This)", and sees a king abandon his post to ride his horse into the dawn. As he does, he sees himself playing a part in a futuristic shooter (it's hard to tell if it's Call of Duty: Infinite Warfare or Titanfall 2), Horizon: Zero Dawn, Spiderman, God of War reboot, and finally sprinting into a battlefield that is an amalgam of all of the above games and more. The message is clear: With PlayStation, the player (and their desires) is king. It ends with PlayStation's tagline, Greatness Awaits.
Sony is celebrating two decades of the PlayStation, and with that in mind have released a player-centric advertisement, “The King”.
Sony began downloadable content with the PlayStation 3 in 2006, a decade ago, and in celebration of that they have been offering discounts of up to 70% on their downloadable marketplace. The PlayStation 1, meanwhile, came out in 1996, which means that 2016 marks two important anniversaries for Sony: A decade of downloads, and two decades of PlayStation.
In a press release commemorating this fact, Sony released the celebratory advertisement, “The King”. It features a haunting choir cover of Eurythmics “Sweet Dreams (Are Made Of This)”, and sees a king abandon his post to ride his horse into the dawn. As he does, he sees himself playing a part in a futuristic shooter (it’s hard to tell if it’s Call of Duty: Infinite Warfare or Titanfall 2), Horizon: Zero Dawn, Spiderman, God of War reboot, and finally sprinting into a battlefield that is an amalgam of all of the above games and more. The message is clear: With PlayStation, the player (and their desires) is king. It ends with PlayStation’s tagline, Greatness Awaits.
The PlayStation 4, its upgraded model the PlayStation 4 Pro, and PlayStation VR are available now.