On July 15, Amazon celebrated “Prime Day,” a day of great deals meant to honor the company’s 20th anniversary.

Despite criticism that the deals were not worthwhile, Amazon announced on Thursday that it had sold more items than it ever did on Black Friday.

Consumers purchased a total of 34.4 million items on Prime Day, 18% more than they did on Black Friday 2014.

Although the deals were only available to Amazon Prime subscribers, the retailer managed to sell approximately 398 items per second.

Amazon was quick to laud the success of the event and promised that there will be another “Prime Day” in the future.

“Going into this, we weren’t sure whether Prime Day would be a one-time thing or if it would become an annual event,” Amazon said in a statement. “After yesterday’s results, we’ll definitely be doing this again.”

Below are some of the highlights from Prime Day on July 15.

Prime Day highlights from the US:

  • Members ordered tens of thousands of Fire TV Sticks in one hour, making it the fastest-selling deal on an Amazon device ever
  • Fire tablet sales on Amazon exceeded sales on Black Friday last year
  • Members ordered thousands of e-readers and thousands of Echos in just 15 minutes
  • 56,000 Lord of the Rings: The Motion Picture Trilogy sets
  • 47,000 Televisions sold, which was 1300% year-over-year growth
  • 41,000 Bose Headphones, compared to 8 the previous Wednesday
  • 28,000 Rubbermaid 42-Piece Easy Find Lid Food Storage Sets, compared to 428 the previous Wednesday
  • 24,000 Instant Pot 7-in-1 Programmable Pressure Cookers, compared to 182 the previous Wednesday
  • 14,000 iRobot Roomba 595 Pet Vacuum Cleaning Robots, compared to 1 the previous Wednesday
  • 12,000 Fifty Shades of Grey Unrated Edition on Blu-ray, compared to 121 the previous Wednesday
  • 10,000 Meguiar’s X2020 Supreme Shine Microfiber Towels, compared to 244 the previous Wednesday

Prime Day global top-sellers:

  • US: Lord of the Rings: The Motion Picture Trilogy
  • UK: Lenovo FLEX 10 10.1-inch Multimode Touchscreen Notebook
  • Spain: SSD Drive
  • Japan: Green Smoothie mix
  • Italy: Logitech Keyboard
  • Germany: Croc Sandals
  • France: Monopoly Boardgame
  • Canada: Huggies Diapers
  • Austria: Croc Sandals


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