In Europe, the PlayStation 4 is miles ahead of the competition is sales. As Sony Europe president, Jim Ryan stated in an interview with VG247, the PS4 has at least 70 percent market share in all European countries.

Ryan explained, “We have a very significant market leadership. We have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant. I don’t think market share’s any less than 70 percent, and frequently greater than 90 percent in continental Europe.”

Due to the console’s continued success, Ryan shared that Sony has no plans to reduce the price of the PS4. “We’re happy with the price and we’re happy with the value proposition. We’ll leave it where it is for now” said Ryan. It will be a tall order for Xbox One to keep up and we will likely see deeper price cuts from on their side before PlayStation has to follow suit.

Send this to a friend