Chipotle has an ongoing campaign against genetically modified ingredients, and they just released a Space Invaders-inspired game to support it.
The game, called “Taste Invaders,” involves the player taking control of a burrito (instead of a space ship) and firing missiles at various artificial ingredients including Sodium Alginate and Polysorbate 80.
“A galactic battle against artificial ingredients,” says the game’s tagline. It is playable now in your browser.
While this certainly isn’t the first time a fast food chain has made a game (looking at you, Burger King), this could be one of the more “bandwagon”-y ones. While genetically modified ingredients and organisms are generally avoided and feared, it tends to be from misunderstandings. The food is harmless. But thanks for the Space Invaders clone, Chipotle.