To mark the recent launch of Call of Duty: Black Ops 3, GameStop gave their No. 20 car a new paint job. The newly painted car saw action at last weekend’s O’Reilly Auto Parts Challenge at the Texas Motor Speedway. See below for the design images.

This is the third game to use NASCAR for promotion in recent memory. In October, Halo 5: Guardians was featured on Dale Earnhardt Jr. and Jamie McMurray’s cars. Each had a unique design for Master Chief and Locke. Back when Mario Kart 8 was released, Nintendo sponsored this same GameStop car.

GameStop had many other festivities around the game’s launch. Over 4,000 stores nationwide were open for the midnight launch with the first sale at every location at 12:01 EDT for all timezones. They also held tournaments, giveaways, and contests. Many stores also had kiosks set up for customers to play the game while they waited.

Now that we’ve had some time with Call of Duty: Black Ops 3, how do you feel about the game? Let us know below and feel free to share any stories from the launch!

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