Electronic Arts has some significant post-launch plans for the upcoming reboot of its long-running Need for Speed franchise. That is according to Marcus Nilsson, the executive producer at Ghost Games:

“I want Need for Speed to modernize,” Nilsson told VideoGamer in an interview “I want Need for Speed to not feel like a November 3 title every year I want it to be a game that people embrace, they keep it for longer and play it for longer, and that’s something that Need for Speed needs to achieve because it’s not happening right now.”

Although he didn’t go into details, Nilsson explained that the team was looking at ways to keep players engaged beyond just car packs and cosmetic upgrades.

Need for Speed launches November 3 for Xbox One, PlayStation 4 and PC. The game promises to merge story and gameplay by using “real-time compositioning” of ingame graphics and live action footage. You can catch a glimpse of this technique in action in the Gamescom 2015 trailer below:

Need for Speed will launch on November 3 this year.

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