Syntonic, a mobile platform and services provider, has announced that it has expanded its Freeway software to the second largest smartphone market, India. Freeway is an application for developers, publishers and advertisers to easily reach and monetize mobile users.
With Freeway, smartphone subscribers can utilize the app’s “download and use” functionality that provides data rewards and free access to additional applications. Freeway is currently available on the Google Play Store for smartphone subscribers and from leading Indian mobile carriers – Airtel India, Vodafone India, Idea Cellular, and Reliance Mobile.
“The consumer appetite for mobile content and the enormous demand for applications in India is unparalleled” said Rahul Agarwal, President and Co-Founder of Syntonic. “We are proud to be working with our launch partners, representing the premier leaders in the India mobile gaming industry, to provide the next generation advertising and engagement platform in this vibrant and growing market.”
One of the leading publishers partnering with Syntonic is Reliance Games, a division of Reliance Entertainment. Reliance has previously published games from Electronic Arts and Zapak Digital, the largest casual online gaming sites in India.
“India is at an inflection point for mobile entertainment, and Freeway’s offers of data rewards provides a compelling, differentiated way for us to attract new consumers, keep them actively engaged with our extensive catalog of games and provide tailored offerings for the Indian market,” said Amit Khanduja, CEO of Reliance Entertainment’s digital division.