Make-A-Wish is a non-profit organization that raises money to grant wishes to children with life-threatening medical conditions. In the month of May, game retailer GameStop helped raise over $1 million for Make-A-Wish.
In the month of May, GameStop shoppers were able to donate to Make-A-Wish at the point of purchase. The Make-A-Wish foundation has announced that the campaign has raised $1.2 million. This wasn’t the first year that GameStop held the Make-A-Wish charity drive, but it was the first to include support from the retailer’s subsidiaries like Game Informer, Kongregate, Spring Mobile, and Simply Mac.
Last year, GameStop’s Make-A-Wish charity drive brought in $300,000. The company’s goal this year was $500,000, which it exceeded. GameStop CFO Rob Lloyd said in a statement: “Our customers are simply amazing. Because of their generosity, GameStop collected more than $1.2 million during the month of May — setting a new record for in-store donations.”
The funds collected from the Make-A-Wish campaign will support shopping sprees for children facing life-threatening medical challenges. In 2014, GameStop helped grant 335 wishes. This year, the company helped 12-year-old gamer Jahred Joyner who suffers from AGS Leukodystrophy. His wish was to appear in a video game commercial, and GameStop and Make-A-Wish helped make that wish come true. You can see the commercial below.