This holiday season, while Microsoft focused on first-party deals, Sony has focused on garnering third-party deals. Many have thought that this is just a plan to ward off having nothing special for the coming holiday season. However, Sony plans on continuing these third-party deals well into 2016.

PlayStation Europe boss Jim Ryan stated in a recent interview with MCV that co-marketing and exclusivity deals like the ones it already has in place for Street Fighter V, Star Wars Battlefront, and Black Ops 3 will continue to be of vital importance to Sony’s future growth.

We are going to be strong with games that we have developed and we will publish, but third-party partnerships will continue to be important to us,” he said. “The days of a platform-holder working in isolation are long gone. It is a connected ecosystem and relationships with publishers operate on many levels–they will certainly continue to be really important in 2016.”

Do you think that Sony’s third-party deals have made up for their meager holiday lineup? Sound off in the comments!


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