Recently, commercials for the new game Splatoon have been popping up lately. The first commercial was released in Japan with two commercials coming out to the US a few days later.

The first commercial shown below is the Japanese commercial. In my my opinion this is the most creative one. It starts out with a normal Japanese city and then inky chaos ensues and the whole town becomes covered in different colored ink. The camera follows something swimming through the ink and a squid emerges. Then an Inkling girl drops from the sky and splats the camera with ink. This is very creative and definitely got fans from around the world excited.


This next commercial was released in the US a few days later. This one shows actual game play with a song about the game called “Splat The World.” While it looks well made, it looks more targeted towards children. Now before you try to rip my head off down in the comments, I know that Nintendo’s target audience is children, it’s just that the adults who want to play this game have called this commercial ‘cheesy’ but everyone is still excited for the game to release.


The most recent commercial has a music that is more cheesy than the last. The song is called “Squid Kid” and shows off how your character can turn into a squid and swim through the ink. It shows how you can swim across the ground or up and down walls. While this is another silly commercial that Nintendo has produced, the music nails the atmosphere of the game perfectly.


With the Splatoon release date just around the corner, we may or may not see another commercial pop up.

What do you think about these commercials? Which one is the best and which one is the worst?

  • Adrian

    I have to admit when I first saw the Squid Kid commercial, it made me cringe. I felt so embarrassed and mortified just seeing it, and I instantly felt all my hopes for Splatoon instantly shatter. And then I watched it again out of disbelief, and I laughed, and actually enjoyed how silly it was. I showed my brother the commercial, and he had the same reaction lol. It’s either the greatest commercial or the worst one, although it’s honestly the one that catches my interest. The Japanese ones are cool, but Squid Kid is soooooooo…90’s and cartoony and it just appeals to my inner kid so much that I can’t help but admit that it’s my personal favorite now haha. It’s just such a huge shock to everyone that Nintendo would do something like that, that they would take the risk to look like ( I’m stealing this from someone else btw ) a grandpa trying to look hip, cool, and with the times.
    I think part of the problem is that Nintendo fans are constantly berated for playing so called “kiddie games”, and having Nintendo of America come up with these commercials really cuts deep into our pride I suppose. We know we’re going to be made fun of, yet again, because of these commercials. And so what. Some of us are worried that the game is geared for children because of a small handful of 30 second commercials released recently. We forget that for almost an entire year we’ve had youtube videos, trailers, and even a 30 minute direct catered for the older crowd explaining in depth the nuances and exciting details of our new IP. I think Nintendo really is trying to make a game geared for, well, everyone, a game that will become a household name and a standard, just like Mario and Zelda. We all have our reasons for having stuck with Nintendo, whether it’s the superior first party titles, their strive to innovate the gaming industry, or maybe even, the fact that they’ll always, always release games that speak to your inner child and embarrass you in ways that no other game company can, just like a grandpa.

    Tl;dr Looking forward to getting this game day one and the 3 pack amiibo, and inking all of you in the nose. And of course, going from squid to kid to squid :P.

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