TMZ has released a new advertisement for mobile game Game of War which stars Mariah Carey. It features her 1993 song “Hero.” You can watch the advertisement here.
Mariah Carey receives significantly less screen time than Kate Upton did. If you watch the video, Carey is only visible for a few seconds.
What hasn’t changed however is the target demographic. While Kate Upton was used for obvious reasons for male players, this new advertisement ends with the quote, “Time to be heroes, guys.”
Game of War is currently one of the most successful mobile games. As of April 2015, Game of War generated around $1 million in daily revenue.