According to EA COO Peter Moore, Star Wars Battlefront’s year-long content updates (as part of the game’s season pass) should help keep players interested in the game for a long time. During a conference, Moore compared the game to Battlefield 4 and how its long continued support has generated a very active player base well after its initial release.
“The engagement levels are still in the millions of people playing every day on that title,” he said about Battlefield 4. “This is a game that, to be blunt, had a rocky start. But as the game has stabilized and as more content has become available, game sales have picked up and it is a very important part of our portfolio. I believe the same thing will happen with Star Wars Battlefront. Twelve months from now we’ll be sat here and we’ll be looking at the expansion packs we’ll deliver as part of that season pass having maintained and increased engagement and as a result, having sold more games.”
Referring back to Battlefront, Moore said that “the movie, followed by the holidays, followed by consoles being wrapped under the tree and they want to play Star Wars and ‘Mom, go out and get that for me tomorrow,’ followed by gift card season in early January,” he said. “There’s a lot of beats to this particular title and it will have an incredibly long tail.”