According to a report from Game Informer, their have been layoffs at Activision.
With weaker sales from their more casual markets, Activision told Game Informer that they are refocusing. “As announced on our earnings call, our games for core audiences did extremely well, but the casual audience has not yet emerged on next gen consoles,” Activision told Game Informer. “So we are refocusing to better align with Activision’s long-term priorities because, as always, our strategy evolves to keep us ahead of a rapidly-changing industry. We are working with those impacted by the changes to offer outplacement services and support.”
By refocusing, they most likely mean taking the focus off of two brands in specific. Activision recently revealed that both Guitar Hero Live and the new Skylander’s game under performed last year, confirming that Guitar Hero will not be getting a sequel this year. Instead, the company will be focusing on bringing more content to the already established game.
With the confirmed layoffs suspected to be effecting the Minneapolis, Minnesota location, further proof was found when we look at what departments had cut backs. The licensed game business received some of the heat, which was handled in part by the Minnesota branch.