While movies seem to be a profitable avenue for some video game franchises, it doesn’t seem that it’s the goal for Ubisoft’s upcoming Assassin’s Creed movie.

According to a post by MCV, Alain Corre, who is the head of the European side of Ubisoft, has stated that the upcoming movie is more about exposure of the franchise, rather than a source of profit.

“We are not going to earn a lot of money from it,” Corre said. “It is a lot more a marketing thing; it is also good for the image of the brand. Although we will make some money, it is not the purpose of this movie. The purpose is to bring Assassin’s Creed to more people.

“We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin’s Creed games.”

After this statement, Ubisoft sent an email to MCV about the comments, attempting to backtrack somewhat by addressing that the main goal is to create a quality movie first.

Ubisoft’s core vision is to create top quality entertainment and experiences. For the Assassin’s Creed film, we have worked closely with our partners at New Regency and 20th Century Fox as well as the talented cast and production team from the very beginning to ensure we deliver a quality experience to ours fans.”

The Assassin’s Creed movie hits the big screen this holiday season on December 21st, 2016.

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