Chipotle has an ongoing campaign against genetically modified ingredients, and they just released a Space Invaders-inspired game to support it.

The game, called “Taste Invaders,” involves the player taking control of a burrito (instead of a space ship) and firing missiles at various artificial ingredients including Sodium Alginate and Polysorbate 80.

“A galactic battle against artificial ingredients,” says the game’s tagline. It is playable now in your browser.

While this certainly isn’t the first time a fast food chain has made a game (looking at you, Burger King), this could be one of the more “bandwagon”-y ones. While genetically modified ingredients and organisms are generally avoided and feared, it tends to be from misunderstandings. The food is harmless. But thanks for the Space Invaders clone, Chipotle.

  • stinkyyyysammmmm

    Even ignoring the potential damage they could cause on an individual level, GMOs – GM crops specifically, are documented as contributing to aiding in pollution of the environment and the altering of ecosystems. The latter’s inarguable, and far from harmless. It probably wasn’t meant as such, but misinformation’s never cool, and the issue’s much more nuanced than a simple good/bad.

  • stinkyyyysammmmm

    Even ignoring the potential damage they could cause on an individual level, GMOs – GM crops specifically, are documented as contributing to aiding in pollution of the environment and the altering of ecosystems. The latter’s inarguable, and far from harmless. It probably wasn’t meant as such, but misinformation’s never cool, and the issue’s much more nuanced than a simple good/bad.

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