David Goldfarb, once lead designer of Battlefield 3 has stated that the development process for triple-A games lacks creativity. Here is Goldfarb’s statement in full:

“I think the risk/reward for the companies that can spend the marketing money and that have big successful franchises, for them it’s still worth laying out that investment, but for people who don’t have that kind of capital, you’re not really in a practical success loop. AAA is the equivalent of the One Percent right now. It comes with all these caveats. You can’t make the crazy stuff really.”

Goldfarb once claimed that he left triple-A game development for just this reason. So do you agree with Goldfarb? Is it harder to make more creative big budget games because they’re more difficult to market for? Let us know your thoughts.

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