PlayStation Denmark has partnered up with a local blood bank to roll out a new promotion in Denmark where those who donate blood receive a free copy of Bloodborne, an upcoming PlayStation 4 role-playing game.

The event is being held to help raise awareness for Denmark’s lack of blood donors, which PlayStation specifically allied with GivBlod to promote their free give blood and get Bloodbore event.

For those who’re interested in participating, the event will take place on Monday, May 23. If you aren’t interested in getting Bloodborne though, you’re welcome to pick out a different PlayStation game. Those who donate will also be entered in a sweepstakes to win a specially design Bloodborne PlayStation 4 console.

Bloodborne is being developed by From Software and launches on March 24 in North America and March 27 in the UK

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