AMD announced that it is making a “strategic realignment”, putting all of its GPU business into a new unit called Radeon Technologies Group. The company says it is making this move to “strengthen performance in traditional graphics markets and establish initiatives” specifically in virtual and augmented reality technologies.

Radeon Technologies Group will be headed by Raja Koduri, who was previously in charge of visual and accelerated computing projects with AMD. Koduri will be overseeing “all aspects of graphics technologies used in AMD’s APU, discrete GPU, semi-custom, and GPU compute products.” He will report to AMD’s president and CEO, Lisa Su.

Su explained the move in a statement: “With the creation of Radeon Technologies Group we are putting in place a more agile, vertically integrated graphics organization focused on solidifying our position as the graphics industry leader, recapturing profitable share across traditional graphics markets, and staking leadership positions in new markets such as virtual and augmented reality.”

In 2006, ATI and the Radeon GPU technology were acquired by AMD for $5.6 billion.

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