Video games are constantly having a greater impact on our greater culture over the past few years, pushing developers and publishers to create interactions and campaigns for issues that permeate all walks of life. Square Enix has begun an anti-bullying and domestic abuse campaign using Life is Strange.

A video starring Ashly Burch, voice actor for Chloe in Life is Strange, was organized with the anti-bullying organization known as PACER.

The campaign asks people to tweet and share stories of their success stories in dealing with bullies. If you use the hastag #EverydayHeroes, the campaign will donate money towards PACER. Stories shared on Twitter will be highlighted on the Life is Strange website. Check out the promotional video below, which is quite well done and definitely a moving tribute to end bullying globally.

Send this to a friend