Whilst VR seems to be very much the ‘in-thing’ at the moment with big companies such as Oculus and Sony investing hugely in the technology, Microsoft is characteristically taking its own approach – choosing to side with augmented reality instead.

Microsoft’s Kudo Tsunoda has provided us with more details on what sets HoloLens apart from virtual reality.

“The thing that HoloLens does is allow you to blend your digital world with your real world. Bringing of those two things together unlocks all kinds of different experiences. None of that stuff is things you could do with VR. It’s nothing against VR; I think VR is great tech. But it’s the ‘blending of the worlds’ part about HoloLens that makes it unique. From a gameplay perspective, it’s being able to make your real world environment an integral part of the experience. That’s really different than what you would get from a VR experience.”

What do you think? Can Microsoft make HoloLens work? If AR turns out to be more popular than VR then they’ve got a winner on their hands. But, it’s a gamble and we’ve seen what has happened with their last few gambles *cough Kinect, Kinect 2, Xbox must come with Kinect etc. *cough.

Either way, it’s exciting to have so much new tech in production in the industry and I for one am looking forward to seeing where both virtual and augmented reality go in the future.

  • dmpartners

    The first tech that can integrate the Internet with its technology will be the winner. 3D Advertising will be huge and once companies jump in the game gets interesting ,

  • DonGateley

    It must have a small field of view. Otherwise using it for VR would only require blocking ambient light.

  • Gerald Terveen

    “If AR turns out to be more popular than VR then they’ve got a winner on their hands.”

    AR will turn out to be more popular than VR!
    MS hardly has a winner on their hands!

    AR is much harder than VR since it has to blend in with reality which offers all kinds of challenges – getting the lighting from your current situation to match the light of the virtual elements, getting a detailed model of the real world so virtual elements can be placed accordingly, having a retina like resolution so it will melt and not feel like overlayed pixelated objects … to name just a very few.
    None of those seem to be solved to a reasonable degree yet – and from the early reports MS still has to battle other problems like getting it all into a small enough form factor or creating a field of view wide enough to make a convincing scenario.

    Yes the ex-official Microsoft magazine people spoke about the wonders, but those that actually gave technical reviews and were not somehow connected to MS spoke a different language.

    We will see cool AR and maybe even this decade, but we won’t see it this year or the next. And if MS works on Hololens until it is ready we might see all kinds of other contenders *Magic Leap cough* entering with a superior approach.

    Kinect was the answer to Wii, Hololens is the answer to VR … both have superb potential, but the first versions will suck.

  • Karsus

    The anti-Kinect response to XB1 was a tragedy and they should’ve stuck with it. Fundamentally, they were expanding what all XB1s would be able to do and thus what developers could use.

    Hololens is generally interesting, as an evolution of all that Microsoft has been working on for the last decade or so. Combining Kinect, and gaming, and a lot of the holographic technology that they’ve been working on for years and years without producing a real product.

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