At a recent keynote address at the Development Conference, Gearbox CEO Randy Pitchford gave a little insight into how a leader in the gaming industry handles criticism.

“If you’re making entertainment on a grand scale, if you’re reaching millions, there will be tens of thousands of people who absolutely hate us, and some percentage of those will take it upon themselves to let us known how they feel,” Pitchford said, as reported by The Guardian.

Pitchford is no stranger to criticism, in 2011 Gearbox took spome heat about the lackluster quality of Aliens: Colonel Marines. However. like any piece of art, any game will have its fair share of admirers along with its critics.

“There is always the person who’s got to stand on the sandcastle, they must crush it,” Pitchford said. “That’s their way of relating to that. It’s typically a less sophisticated mind. There’s a dark part of us all that likes the idea of crushing a sandcastle, but most of us will respect it and let it be.”


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